About Us

Message from Verlene:
As a lifelong professional stylist, it is my pleasure to bring you Verlenes.com.

Our business has been many years in the making and it has truly been a labor of love. Developed specifically with the ethnic hair and beauty market in mind, we have employed some of the best technologies and brightest minds to help deliver a comprehensive and compelling value proposition to all players participating in this market.

Our primary aim was to bring an unmatched level of service and value to both consumers and professionals alike. The many thousands of hours of hard work, time and prayers of my staff and I have finally paid off. We hope that you agree. I am delighted that you have chosen to visit Verlenes.com. Thank you for your patronage and I hope that we have a chance to exceed your expectations again and again.

Verlene Brown

About Us
The concept of Verlene’s first began in 1999 and developed over the years as a solution to the distinct need for service and product availability in the ethnic hair and beauty care market. The initial concept was refined and expanded to what it is today. Founded, developed and funded entirely by Kenton Phillips and Verlene Brown, Verlene’s LLC is an entirely African-American owned company and our devotion is exclusively to the consumers, professionals and communities we serve.

Our Mission
Bring extraordinary value and service to the ethnic hair and beauty care market by...

  • Providing exceptional service and selection to consumers by streamlining access to a broad array of products and providing a safe community that serves as a clearinghouse of information and ideas on all things beauty and hair.

  • Delivering products, supplies, and business support services that enable professionals to deliver exquisite service and value to their clients while operating their businesses with maximum efficiency and profitability.

  • Reinvesting in the communities that support us to help expand business knowledge, expertise, and opportunities for both existing and upcoming professionals and business owners.

Black Owned Beauty Supply Association
Certified MBE
- National Minority Supplier Development Council (NMSDC)
- Georgia Minority Supplier Development Council (GMSDC)
Atlanta Region
Better Business Bureau